LCO Business Network

Building a Bridge Between U.S. & Hispanic Entrepreneurs

Marketing & Sales (18)

Featured Discussions
Maria Smith-Alvira

How do you get people to talk about your product or service?

Have you ever read Mark Hughes book Buzzmarketing: Get People to Talk About Your Stuff? The author lays out his principles of buzz marketin…

Started by Maria Smith-AlviraLatest Reply

Discussions Replies Latest Activity
Douglas Dolan

The Sweat Equity of Social Networking

Let’s get started by discussing a quick definition of sweat equity in the event it is a foreign concept for you. Sweat equity defines time…

Started by Douglas Dolan

0 Feb 12
Douglas Dolan

When Did Common Sense Become Less Common?

I wrote a piece a couple of weeks back titled, “Can Great Marketing Save a Bad Business Model”. I came across a story today that falls some…

Started by Douglas Dolan

1 Feb 4
Reply by Maria Smith-Alvira
Maria Smith-Alvira

The Multi-Cultural Marketing Trend: Are you on board yet?

Demographics and multi-cultural marketing is going to become essential for businesses in the coming years.  Here is a great article discuss…

Started by Maria Smith-Alvira

0 Feb 4
Douglas Dolan

Can Great Marketing Save a Bad Business Model?

Unless this post is your first experience with my profile, you know I am a solopreneur business consultant and copywriter. Interestingly, m…

Started by Douglas Dolan

1 Jan 26
Reply by Maria Smith-Alvira
Maria Smith-Alvira

Would you advertise during the Super Bowl?

  The $3 million dollar baby is coming back to advertise during the superbowl; as well as some major players.  However, some old super bow…

Started by Maria Smith-Alvira

0 Jan 26
Douglas Dolan

US Latinos Flock to the Web

Here’s an interesting article that I found on BrandWeek about US Latino’s usage of the web. US Latinos Flock to the Web Do you target thi…

Started by Douglas Dolan

2 Jan 13
Reply by Jennifer Garcia
Lee Gerber

FreeRxPlus Card

Each year Americans spend over $200 Billion dollars on prescription drugs and the numbers only continue to rise. Unfortunately, nearly 90 M…

Started by Lee Gerber

0 Jan 11
Maria Smith-Alvira

More Reasons for Why Personal Branding Is Not Optional

This article about branding says it all. Small businesses need to be branding themselves and taking it seriously. No one can market for you…

Started by Maria Smith-Alvira

1 Dec. 17, 2009
Reply by Douglas Dolan
Maria Smith-Alvira

How do you get people to talk about your product or service?

Have you ever read Mark Hughes book Buzzmarketing: Get People to Talk About Your Stuff? The author lays out his principles of buzz marketin…

Started by Maria Smith-Alvira

7 Dec. 10, 2009
Reply by Heather Garza
Maria Smith-Alvira

Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

We've heard the importance of "Branding" ourselves on the web as experts in our products or services. But how do you know if your "branding…

Started by Maria Smith-Alvira

2 Nov. 20, 2009
Reply by Douglas Dolan

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