Building a Bridge Between U.S. & Hispanic Entrepreneurs

Sales & Marketing

Information

Learn successful marketing strategies and sales tactics.

Members: 18
Latest Activity: Dec. 21, 2009

Discussion Forum

Success Lies Outside of Your Comfort Zone

I learned to ride a bike when I was 5. My first bike was a red Schwinn Cruiser with a white seat. I was so excited about how much freedom and fun I would have with it. And I wanted to be as cool as m…

Started by Douglas Dolan Nov. 19, 2009.

Do you use a tag-line for your business? 2 Replies

Tag-lines can be used to brand your business, to tell people who you are; such as: Kay Jewelers - "Every kiss begins with Kay". They should be short, simple, memorable, persuasive and believable. Do…

Tagged: hispanic resources, positive community, comunidad, bilingual press release, bilingual advertising

Started by Maria Smith-Alvira. Last reply by Mark Gleason Nov. 6, 2009.

Strategic Relationships on Facebook 3 Replies

1.) Do you have an account set-up on Facebook for your business? 2.) How do you decide who to “befriend”? 3.) How do you go about finding the right people? 4.) What is your desired outcome? Once we…

Tagged: marketing, strategy, networking, social

Started by Duke Getzinger. Last reply by Yanira Blanco Oct. 27, 2009.

Sales Strategies to get NEW CLIENTS 1 Reply

What are your strategies to get new clients for your own respective business? Phone, email, in person? What works best for you ....

Started by Blanca Jesus Charun. Last reply by Maria Smith-Alvira Oct. 14, 2009.

Comment Wall

Comment

You need to be a member of Sales & Marketing to add comments!

Comment by Maria Smith-Alvira on November 12, 2009 at 3:50pm: Thanks for the information Victoria!

Maria

Comment by Victoria Ipri on November 12, 2009 at 3:17pm: Nancy Schwartz, of GettingAttention.org, recently published a guide entitled:
"The Nonprofit Tagline Report: An In-Depth Survey and Analysis: Building Your Brand in Eight Words or Less"

Nancy and her team ran a contest to search for 2500 of the very best nonprofit taglines and, I have to admit, there are some doozies! You can obtain a copy using this link:

http://www.gettingattention.org/nonprofit_tagline_report.html

Nancy says, "The 2009 Report provides everything an organization needs to jump start its tagline development process:

Why a Nonprofit’s Name Isn’t Enough
How a Strong Tagline Benefits Your Organization – Useful for developing support among colleagues and leadership
The 10 Have-Tos for Successful Taglines
Using Words that Work
The 7 Deadly Sins, 9 Snores and 5 Best Ways to Antagonize Your Audience – What not to do
Research, Create, Revise, Test, Repeat – The right steps to take to craft a potent tagline.
How the Guide Will Help Your Organization

Remember, a nonprofit organization’s tagline is, next to its name, the marketing message most frequently heard, and the easiest and most effective way to convey its brand. A strong tagline complements an organization’s name to convey its unique value or impact with personality, passion and commitment. Nonprofits that fail to make the most of their taglines are basically throwing that opportunity away."

While many of us don't work at non-profit ventures, the principles are the same for all companies. This information is very valuable for developing your own memorable tagline. Go download it right now!

For example,